Art Direction & Design
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Art Direction & Design
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VW: Print

Love it or hate it. This bold campaign had a strong insight: People who want a (VW Beetle with a...) convertible top, want to experience as much summer as they possibly can.

Strategy: With the new VW Beetle Convertible, the sun will be your best friend this summer.

All Habit: Personalized Nutrition True Botanicals: All Natural Skincare Hello Humankindness: Human Moments TV & Preroll Mercy Housing: Homelessness Minidoc Dignity Health: Website of HumanKindness Apple Nexxus Endless Style Bar: Website & Interactive Content Ice Breakers: The Bad Breathalyzer Machine DH: Linkage TV Reese's: TVC Monopoly: App game, OOH Advertising Cloo: App Intel: Web & Mobile VW: Print Kohler: Print & Digital
Habit: Personalized Nutrition True Botanicals: All Natural Skincare Hello Humankindness: Human Moments TV & Preroll Mercy Housing: Homelessness Minidoc Dignity Health: Website of HumanKindness Apple Nexxus Endless Style Bar: Website & Interactive Content Ice Breakers: The Bad Breathalyzer Machine DH: Linkage TV Reese's: TVC Monopoly: App game, OOH Advertising Cloo: App Intel: Web & Mobile VW: Print Kohler: Print & Digital