client: Nexxus Haircare
All women know: heat and over-styling your hair...irreparably damages your hair. We introduced Nexxus' new split-end repairing style line, which repairs heat and styling damage, so women can feel free to endlessly style their hair without fear. In order to educate women about the unique hair-healing properties of the Promend line we introduced them to a digital and real-world Style Bar, where they could learn about the product benefits and be given ideas about how to style their hair, without the fear of damage.
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