Art Direction & Design
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Art Direction & Design
WORK
Contact
About
hockeykids-sm.gif

Hello Humankindness Campaign

 

The Campaign: 
Using only user-generated content/found footage, create a TV spot that warms the hearts of viewers and reminds them about the importance of human kindness. 

Hockey is the most viewed broadcast spot ever created for Dignity Health, with over 5.25 million organic views and counting.

 

day on the beach broadcast Tv

 

assignment

Create a 30s preroll edit from footage of Day at the Beach. 

 

Impact

Ran as pre-roll, a garnered 500k organic views on Youtube.

 
 
All Habit: Personalized Nutrition True Botanicals: All Natural Skincare Hello Humankindness: Human Moments TV & Preroll Mercy Housing: Homelessness Minidoc Dignity Health: Website of HumanKindness Apple Nexxus Endless Style Bar: Website & Interactive Content Ice Breakers: The Bad Breathalyzer Machine DH: Linkage TV Reese's: TVC Monopoly: App game, OOH Advertising Cloo: App Intel: Web & Mobile VW: Print Kohler: Print & Digital
Habit: Personalized Nutrition True Botanicals: All Natural Skincare Hello Humankindness: Human Moments TV & Preroll Mercy Housing: Homelessness Minidoc Dignity Health: Website of HumanKindness Apple Nexxus Endless Style Bar: Website & Interactive Content Ice Breakers: The Bad Breathalyzer Machine DH: Linkage TV Reese's: TVC Monopoly: App game, OOH Advertising Cloo: App Intel: Web & Mobile VW: Print Kohler: Print & Digital