Deanna McDonald

Hello Humankindness Campaign


The Campaign: 
Using only user-generated content/found footage, create a TV spot that warms the hearts of viewers and reminds them about the importance of human kindness. 

Hockey is the most viewed broadcast spot ever created for Dignity Health, with over 5.25 million organic views and counting.


day on the beach broadcast Tv



Create a 30s preroll edit from footage of Day at the Beach. 



Ran as pre-roll, a garnered 500k organic views on Youtube.