Deanna McDonald

DH: Found Footage TV

By searching out real moments of kindness, we bring home how powerful helping one another can be. 



Client: Dignity Health
Project: Hello Humankindness Found Footage TV


Assignment: Using only user-generated content/found footage, create a TV spot that warms the hearts of viewers and reminds them about the importance of human kindness. 

Hockey is the most viewed spot ever created for Dignity Health, with over 5.25 million views and counting.