Deanna McDonald
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DH: Found Footage TV & Video

By searching out real moments of kindness, we bring home how powerful helping one another can be. 

 

 

Client: Dignity Health
Project: Hello Humankindness Found Footage TV
Assignment: Using only user-generated content/found footage, create a TV spot that warms the hearts of viewers and reminds them about the importance of human kindness. 

Hockey is the most viewed spot ever created for Dignity Health, with over 5.25 million views and counting.